The Crisis
Halfway through the project, the people I'd designed for were laid off.
I'd spent three months building the right tool for the wrong users. Then those users disappeared. What followed was a redesign that turned a personal productivity tool into a coordination platform.
The Baseline
Eight hours per executive profile, mostly in PowerPoint
Every executive hire triggered a 40-page PowerPoint deck. Onboarding Partners coordinated handoffs across six departments, copied data manually from disconnected systems, and assembled the final PDF by hand. The work wasn't just slow — half of it wasn't even creation. It was chasing people.
Discovery
Four pain themes, ranked by what hurt most
Fifteen stakeholder interviews surfaced the same friction over and over. I plotted each pain point against how often it occurred and how badly it slowed the work. The top-right quadrant defined the design target.
To make the cost visible to stakeholders, I mapped one full profile build end to end: five stages across ten working days, from "Here we go again with this 40-page template" to "Finally done! That took 8+ hours." The emotional arc — anxious, frustrated, exhausted, confused, relieved — did more to win support for the project than any of the numbers did.
What We Built
Consolidating 40 pages into 7 dynamic views
An audit of the 40-page manual revealed something liberating: 82.5% of the content was static. Company history, mission statements, departmental org structure — boilerplate that didn't change between executives. That meant 33 pages could become SharePoint templates. The remaining 17.5% — the parts unique to each new executive — became the PowerApp.
After auditing every page, only seven contained content that genuinely changed between executives. The other 33 were boilerplate I could template — not build.
Inside the PowerApp, four sections from the old manual collapsed into a single interface each: contact information (3 pages → 1), org chart (2 pages → 1), team responsibilities (3 pages → 1), key stakeholders (2 pages → 1). What had been 40 disconnected document pages became a single coherent workflow.
The Pivot
User testing revealed we'd designed for the wrong department
During UAT, the Onboarding Partners told us: "I don't have information for these sections. Let me skip and come back." That feedback exposed a fatal assumption hidden inside the project brief.
We had two choices: pause the project to find replacement users, or redesign the solution for the people who remained. The Onboarding Partners weren't going anywhere — but they also weren't going to do the data entry work. Whatever we shipped had to let them delegate, not execute.
The Innovation
Task Management: from data entry tool to coordination platform
If the new users were coordinators who didn't want to do the data entry, the tool had to let them delegate. Task Management let Onboarding Partners assign sections of the profile to the right department owner — HR for org chart, IT for systems access, Finance for budget — and see at a glance who'd completed what.
Instead of a "do everything yourself" tool, we shipped a "see and assign" dashboard. Profile assembly became a side effect of normal departmental work, not extra labor.
The shift is easiest to see side by side. Version 1 was a wizard: one operator, a fixed sequence, and hard dependencies between steps. Version 2 made delegation the organizing principle — the same work, restructured around who actually does it.
The Product
A portal built around visibility, not data entry
Every screen in the shipped portal answers one coordinator question: where does this profile stand, and who's holding it up? The roster shows every executive in flight with a live status. The review screen breaks a single profile down by section, owner, and state — so a partner's job becomes confirming work, not assembling it.
The 33 boilerplate pages from the old manual live on as SharePoint templates the portal links into each plan, so the team maintains them once — not once per executive.
Results
What launched in March 2025
The portal went live ahead of the new fiscal year. Within nine months it had processed 350+ executive profiles — and the team that runs it has never asked to grow.
The coordinator who used to chase
“This completely changed how we work. I can actually see what’s happening instead of chasing people down via email.”Onboarding Partner
The skeptic the redesign had to win over
“I was skeptical at first, but the task management feature makes my life so much easier. I know exactly what I need to do and when.”IT Administrator
Reflection
The best design isn't the most elegant — it's the one that actually gets used.
Organizational politics turned out to be real design constraints. Understanding power dynamics, process ownership, and resistance to change mattered as much as understanding user needs.
We designed for the wrong users, discovered this right before launch, faced layoffs, and still shipped a solution that processed 350+ executives in its first year. Success came from adaptability, not from getting it right the first time.
And the Task Management feature, which became the portal's defining innovation, only exists because users refused to take ownership. The most valuable design moves emerged from working with resistance, not against it.